Nike Air Jordan 3 Retro - Do The Right Thing (DTRT) - Brisk BluePro Gold - Radiant Green

The Air Jordan III was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan III were also famous for the humorous ads depicting Spike Lee as Mars Blackmon—the character he played in his film 'She's Gotta Have It'. This campaign was known as "Mars and Mike" ad campaign, which still holds the title today as one of Nike's most successful advertisement campaigns. These were the first Jordans to feature the "NIKE AIR" logo on the back, but later replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan's favorite shoes, he wore them during the 1988 Dunk Championship (which he won) and many other historical events in his basketball career. The Air Jordan 3 also is one of the most famous shoes in the Air Jordan lineup. On many polls, the Air Jordan 3 finishes as the greatest sneaker of all time.

The Air Jordan III's had poor sales when first retro'ed in 1994. However when they were re-retro'ed they sold out instantly. A pair of the Air Jordan III model can be sold for over 300 dollars on various sites, one in particular being eBay. The long awaited "Fire Red" Air Jordan III was released in March 2007. The original Air Jordan III had the "NIKE AIR" logo on the back. Nike replaced it with the Jumpman logo on recent Air Jordan models such as the "Black Cats" or the "Pure Moneys."